In the heart of those lands called the Marches, Ascoli Piceno, town of “the hundred towers”, once again discovers the beauty of Palazzo Guiderocchi. Once the dwelling of a local tyrant, Cancelleria del Censo, Tribunale Ecclesiastico and Archivio notarile now welcome guests in a charming hotel with 32 rooms, a cafeteria with a warm and friendly atmosphere and the restaurant “La Rua dei Notari”, all thanks to a major renewal job both of the palace and also of its frescos.

The refined and welcoming atmosphere of the rooms, 32 in all, amongst Superior, De Luxe, Juinor Suites and an Executive Junior Suite, along with another 9 rooms created from a noble palace giving onto the Piazza del Popolo, transforms our guests’ stay in a moment of exclusive relax. All the furnishing has been attended to in the slightest detail and all the rooms, although equipped with all comforts, have remained faithful to the palace’s style with its fabrics and its frescos.


Ascoli, full of treasures, of art and charming views is a small town embedded between the mountians and the sea, shunning and jealous of its beauties.
This town, proud of its past, which dates back to the times of the Piceni, a proud Italic people who strongly resisted and opposed Rome’s predominance, is a small gem between the mountains and the sea, less that thirty minutes away by car from the mountains and from the coast. It is beautiful to lose your way amongst the small ‘Rue’ in discovery of the town, walking

in the confined space between two rivers. You will discover that after one church, there is another and then a convent, an abbey, a bell tower, an inscription, a tower, a bridge, a ruin, a wall, an engraved stone, and after a rua yet another one.
The romanesque style mingles with the baroque, the renaissance with the gothic.
The town centre is a heart full of shops, taverns, handicrafts shops, rich in history and traditions. Then suddenly, springing out from a small street, you will find yourselves blinded by the magnificant Piazza del Popolo where resting against the 13th century Palazzo dei Capitani you will find Caffè Meletti, a historic place famous for its anisette, gleaming with its golds and Art Nouveau decorations.
In the square, on the first Sunday of August, the Quintana is held, Ascoli’s palio, with over one thousand walk-on figures dressed up in medieval costumes, wno parade through the centre and then, divided into districts, fight each other to earn the painted palio.
But Ascoli is also a junction for picturesque trips in its province, to visit rocks found on hill tops or the splendid towns, near the coast, from Fermo to Loreto.
Of great charm, and not only in winter, is a visit to the Sibylline Mounts, mysterious and apparently impenetrable. They too hold art treasures and the views of the landscapes are unforgettable.